![]() ![]() This transition is so incredibly seamless, it’s hard to see exactly where the cut is made without pausing it and viewing it frame-by-frame. He shows a stunning example (at the 6:24 time mark), where we pass through a close-up of the iPhone camera module and are then approaching the Apple Park building. The really slick stuff is in the transitions, he says – such as when Craig jumps through a hole in the floor of the Steve Jobs Theater to an underground lab (top photo).īut some of them are so creative they are actually quite breathtaking when you take the time to look at what the team did. ![]() Seamless transitions, mesmerizing sci-fi-esque locations, and high-end VFX and CGI – Apple has set the bar for what an online product reveal should be (take some notes, Nintendo!). Grasso opens by expressing his admiration for the work Apple’s video team performs.Īs hyped as I get watching Apple reveal new products during their live keynote streams, my mind is often more blown away by just how incredible the filming and editing techniques that can be found in their presentations are. YouTube’s algo decided that more than a year after the keynote in question was a good time to recommend videographer Adam Grasso’s analysis, but it’s no less relevant for that: You can see the exact same techniques in this year’s videos. Some Motion templates on this webpage are available from switch from live on-stage presentations to pre-recorded Apple keynote videos has created a whole new level of slickness, and a YouTuber has broken down some of the mind-blowingly clever editing techniques the company uses to wow us …. ![]() Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio and iMac. Prerelease Final Cut Pro 10.6.2 tested using a complex 5-minute project with 8K ProRes 422 media. Testing conducted by Apple in February 2022 using preproduction Mac Studio systems with Apple M1 Ultra, 20-core CPU, 64-core GPU, 128GB of RAM, and 8TB SSD, as well as production 3.6GHz 10-core Intel Core i9-based 27-inch iMac systems with Radeon Pro 5700 XT graphics with 16GB of GDDR6, 128GB of RAM, and 8TB SSD.Prerelease Final Cut Pro 10.6.2 tested using a 5-minute project with 4K Apple ProRes 4444 media, at 3840x2160 resolution and 23.98 frames per second, transcoded to Apple ProRes 422. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. Prerelease Final Cut Pro 10.6.2 tested using a 1-minute picture-in-picture project with 18 streams of Apple ProRes 422 video at 8192x4320 resolution and 30 frames per second, as well as a 1-minute picture-in-picture project with 56 streams of Apple ProRes 422 video at 3840x2160 resolution and 29.97 frames per second. Testing conducted by Apple in February 2022 using preproduction Mac Studio systems with Apple M1 Ultra, 20-core CPU, 64-core GPU, 128GB of RAM, and 8TB SSD. ![]() macOS Ventura or later is required to edit Cinematic mode video captured on devices with iOS 16 or later. macOS Monterey or later is required to edit Cinematic mode video on devices with iOS 15. ![]()
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